SEFLEURIA USES DATA SCIENCE TO HELP FASHION & LUXURY COMPANIES GROW.
Founded by Jessica Graves
Fashion vs Big Data
Fashion Culture Design
[New York City]
Vogue, Stitch Fix, Orchard Mile
We grow client revenue by learning customer behaviors from data to increase brand engagement and optimize inventory, a $50B opportunity in fashion alone.
Fashion & Luxury have a data science opportunity. Artificial intelligence will be a strategic advantage for digital native brands as well as heritage companies with physical stores & industry experts.
ANALYZE:
CUSTOMER BEHAVIORSINVENTORY MOVEMENT
More customer data won't increase revenue without the right business questions - or the right algorithms. Relevant data beats big data. We've seen 17% revenue lifts after customer & inventory analysis.
BUILD:
DATA PLATFORM &
INFRASTRUCTURE
Data is more than numbers & KPIs. Data is image, sound & text. Platforms need flexibility. Platform mistakes can cost 2x more and deliver less value than the right infrastructure. We help clients cut costs by 50% for data platforms.
Ralph Lauren, Director of Customer Intelligence Platform
"Jessica was part of the architecture design team for our clickstream modernization project. She helped make strategic decisions and provided guidance with tools and products that will ensure successful implementation. Her data analytics knowledge and fast-paced learning makes her an asset to any organization. I look forward to working with Jessica in the future."
PERSONALIZE:
BRAND INTERACTIONS
PRODUCT RECOMMENDATIONS
Personalization at scale is both art & science. Machine learning is accessible to brands of all sizes. Scaled brands can expect single- to double-digit revenue lifts by personalizing product recommendations to customers.
Former Head of Talent at Lyst
"Hands down one of the most forward thinking people in the fashion technology industry."
PRESS
PSFK FASHION DEBRIEF #13Creating Dynamic Products for a Sustainable Future
SPEAKING & GUEST LECTURES
Fashion Culture Design | New York
American Express x Holition | London
Look Forward Fashion Tech | Paris
KDD Fashion Workshop | San Francisco
Northside Innovation | New York
ESCP Europe Business School | London
Social Media Week | London
AI - ENGINEERING THE FUTURE OF BUSINESS [London]
WITH GOOGLE DEEPMIND, H20.AI AND AIDEN.AI
DATA MANIAC,
LOOK FORWARD FASHION TECH FESTIVAL [Paris]
WITH DATAIKU, SHOWROOM PRIVEE & PUBLICIS ET NOUS
ABOUT INTERNET JESSICA
Jessica Graves, Founder @SEFLEURIA
I've spent time as a researcher for Fortune 500 fashion companies, startups & apps in retail & machine learning. The fashion tech dialogue has not evolved to incorporate AI and machine learning in a meaningful way. Automation can not live up to its promise in retail without articulating the opportunities to creative & business leaders.
As lead analyst at Alvanon, I wrote statistical software to recommend sizes for brands like C&A Europe, Burberry, Fast Retail, VF Corp, G-Star, JCPenney, Marks & Spencer, Woolworths, Arc'Teryx, Reebok. Independently, I worked with brands to teach them what data could do for their product development roadmap, both apparel & software.
After spending weekends at FIT & Parsons growing up, I learned how fashion gets made in design & production at Oscar de la Renta, Sachin & Babi, and Chromat.
At The University of Chicago, I was trained by scientists to use math, data & code to invent new products and measure behavior with models from Bayesian statistics.
I designed a Residency at Fast Forward Labs focused on machine intelligence for fashion applications, deep learning, probabilistic real-time streams, retail personalization, & recommender UX. Ralph Lauren brought me onto a data science team of two, building models for digital marketing optimization & modernizing the data infrastructure
Currently, I'm into probabilistic programming for inventory optimization, bandit algorithms vs AB testing for marketing growth, and whether you can turn fashion industry analysts Bayesian.
FASHION &
DATA SCIENCE &
MACHINE LEARNING &
LUXURY &
CONSULTING &
ADVISING
TRUSTED BY MODERN LUXURY COMPANIES AROUND THE WORLD. GET IN TOUCH: JESSICA@SEFLEURIA.COM
